Wurkzen

Connecting global strategy with local impact

Regional Marketing Assistant · LATAM go-to-market support

Jan 2025–Sep 2025 LATAM market entry Operations · analysis · systems

Wurkzen construction pipeline in Spanish — opportunities and funnel value — LATAM pipeline view — opportunities, funnel value, weighted value

May and July Wurkzen campaign tiles for ads and partner GTM — May and July campaign tiles — ads, pipeline, partner GTM

LATAM sales and operations campaign page for Wurkzen — LATAM sales-and-ops campaign page

Challenge

The company was expanding into LATAM and needed localized campaigns and content aligned to new audiences — not a translated copy of the US playbook.

Action

I supported LATAM market-entry strategy and kept marketing aligned with sales and product.
I helped run Meta Ads and Google Ads for lead generation, with bilingual SEO content for the new audiences.
I coordinated referral campaigns so local channels and the core GTM motion were not operating as two separate systems.

Result

I contributed to LATAM positioning, brand awareness, qualified leads, and tighter sales–marketing alignment. This was go-to-market and operations support, not a design exercise.

Tools & skills

Meta AdsGoogle AdsBilingual SEOGTM alignment