Building systems that build growth

Marketing Manager

Jan 2024–Dec 2024 DMV General Contracting LLC Operations · analysis · systems

ManyChat lead-capture flow for DMV General Contracting — Meta lead bot — qualify the DMV area, capture data, tag New Lead

DMV GC LLC sales process flow from lead to sale — Sales process flow — lead in through deposit and scheduling

Estimate and contract model for renovation services — Estimate and contract model, 2024

Demographic marketing report comparing August and September 2024 — Monthly marketing report — reach, clicks, cost by age

Follow-up system document for project coordinators and account managers — Follow-up system for coordinators and account managers

Review and consultation creative used in the DMV lead funnel — Social-proof creative used in the consultation funnel

Challenge

The company had no marketing structure, no automation, and no clear process for generating or converting leads. Growth depended on ad hoc effort instead of a system.

Action

I built the operating framework from scratch: CRM and lead databases, automated workflows, and sales funnels.
I set up Meta lead automation with ManyChat so inbound demand did not sit in a queue.
I created proposal and invoice templates, content cadence, budgets, and reporting so sales and marketing could see the same numbers.

Result

A scalable marketing infrastructure: more qualified leads, cleaner sales efficiency, and visibility into ROI that had not existed before.

Tools & skills

CRMManyChatMeta lead automationBuildtrendFunnelsReportingProcess mapping