About

I build the operating layer teams actually run on.

I’m Víctor Nolasco, a Business Analyst and Operations Specialist based in El Salvador. I step into messy cross-department problems and turn them into systems — data, process, automation, and clear decisions.

From sales ops and CRM architecture to logistics hubs and internal tools, I build the operating layer teams actually run on.

Spanish C2 / English C2. Remote-ready across LATAM and the US.

I currently do this work at Sherpa Marketing and Yuko El Salvador — sales-ecosystem architecture in one, and sales, marketing, and logistics operations in the other.

LocationEl Salvador · remote-ready across LATAM and the US
LanguagesSpanish C2 / English C2
FocusData, process, automation, AI, decisions
Emailvictoralexnolasco@gmail.com
Phone+503 7584 7278

How I work

CRM and pipeline systems, dashboards, journey maps, ads and SEO used as input for decisions, and AI that writes back into the tools teams already run — Close, HubSpot, Salesforce, GoHighLevel, Maximizer, Google Workspace.

CRM optimizationClose.comHubSpotSalesforceGoHighLevelMaximizerSales pipelinesDashboards & reportingGoogle SheetsProcess designWorkflow automationCustomer journey mappingSEO / AhrefsGoogle AdsMeta AdsAI for CRM insightsCross-functional opsPythonWordPress

AI stack

I think with copilots. I ship with scripts and bots that write back into CRM, GHL, Sheets, and the internal tools teams already run.

GrokBotCursorChatGPTClaudeGemini

Where it lands

Google Apps ScriptPythonMeeting-to-CRM assistantsApplicant scoring botsCustom internal toolsGoHighLevelClose.comHubSpotSalesforceGoogle WorkspaceManyChat

Selected timeline

Jun 2026–Present Sherpa Marketing Business Analyst and Operations Specialist · Remote / El Salvador
Jun 2026–Present Yuko El Salvador Business Analyst and Operations Specialist · El Salvador
2026, through May Applaudo Partnerships Development and growth · El Salvador
Jul 2025–Apr 2026 Syndicate Marketing Partnership Enablement Manager · Remote, Utah, USA
Feb 2025–Sep 2025 Syndicate Marketing Head of LATAM Sales, Expansion Leader · Remote LATAM
Jan 2025–Sep 2025 Wurkzen Regional Marketing Assistant · LATAM go-to-market support
Jan 2024–Dec 2024 DMV General Contracting LLC Marketing Manager
May 2023–Dec 2023 Legendary Podcasts Account Manager
Feb 2023–Jun 2023 Cience Lead Analyst & SDR
Jan 2023–May 2023 Publissoft Digital Marketing Strategist
Oct 2022–Dec 2022 Telus International Lead Analyst, Google Cloud Marketing-Sales Dev (SDR)
Jan 2021–Oct 2022 Telus International B2B Acquisition Specialist, Google Fiber

Earlier SDR and account work used AI as an operating tool: at Telus International’s Google Cloud motion, AI-assisted lead quality improved assignment accuracy by 40% and reduced response times by 20%. At Legendary Podcasts, AI analytics improved podcast match rates by 30%.

Education

MBA & Digital Business ENEB · 2023–present
Bachelor of Business Administration ESI School of Management · 2021–present
Business Analytics Specialization Wharton, University of Pennsylvania · 2023–present
AI For Business University of Pennsylvania · 2023
Digital Marketing & E-commerce Google Professional Certificate · 2022–2023

Additional coursework in leadership, negotiation, and AI for business (including Yonsei, Bocconi, ISB, PUC Chile, Michigan, and Lund).