Syndicate Marketing
Automation and sales systems at scale
Head of LATAM Sales; Partnership Enablement Manager
Challenge
The business needed to expand LATAM sales while standing up a system that could scale: CRM hygiene, automation, and a working loop between Sales, Marketing, and Ops.
Action
- I founded and led LATAM sales expansion — including Mexico, Colombia, and El Salvador — with GTM, a full B2B sales process, and outbound through LinkedIn, cold email, Google Ads, and Meta Ads.
- I ran Partnership Enablement for the US (remote, Utah) so LATAM growth and USA sales ops stayed connected.
- I optimized CRM pipelines and workflows in Close.com, HubSpot, Salesforce, and GoHighLevel, and used Calendly in the sales motion.
- I built an AI assistant that summarized client calls and meetings into CRM insights, and I coordinated cross-functional campaign and performance data.
Result
Integrated, data-driven sales ops: better conversion visibility, less manual reporting, and stronger collaboration between LATAM and the USA.
Tools & skills
Close.comHubSpotSalesforceGoHighLevelCalendlyCRM automationAI meeting summariesSales enablement