Strategy into measurable digital growth

Challenge

Small and mid-size businesses across North America and LATAM lacked SEO and personalized digital marketing plans. Generic playbooks were not giving them a way to measure or improve visibility.

Action

• I analyzed client sites and competitors with Ahrefs and related SEO research to find where visibility was actually leaking.
• I built custom strategies from that analysis, then translated them into work each client could execute.
• I ran client meetings across Canada, the United States, El Salvador, and Colombia so strategy stayed tied to local context.

Result

Visibility and organic traffic improved, and I built longer-term relationships through data-driven strategy and reporting — not one-off campaigns.

Tools & skills