Turning data into sales performance

B2B Acquisition Specialist, Google Fiber · Telus International

Jan 2021–Oct 2022 Sales operations and reporting Operations · analysis · systems

Internal Google Fiber / Telus site home — Hello Googlers — Internal site for sales issues and workarounds

Performance dashboard with QA and conversion targets — Live performance view — QA 80%, conversion 54.4%

Performance entry point on the internal Google Site — Google Site, 2022

B2B process sales flow map for Google Fiber — B2B sales process flow map

Challenge

The team lacked visibility on lead quality, the technical workarounds that were affecting closes, and conversion trends — all in one place. Reporting lived in fragments, so decisions lagged behind the work.

Action

I built a live data dashboard and an internal site so lead quality, tools, and conversion trends could be read together.
I improved templates and documented the B2B sales process flow so handoffs were consistent.
I surfaced and shared technical workarounds that were blocking closes, instead of leaving them as tribal knowledge.
I mapped the customer journey — including a journey diagram — to find drop-off points and give the team a shared picture of where deals stalled.

Result

I helped reduce lost leads and improved reporting efficiency for the department. The operating picture moved from scattered spreadsheets to a system people could actually run from.

Tools & skills

Google SitesGoogle SheetsCRMDashboardsJourney mappingB2B process mapping